It used to be the phone number. You used it to “dial for dollars” and keep it touch with clients. Then it was the fax machine, see which made document transferring exponentially easier (and cheaper). Now, the most important piece of info you NEED to gather from your contact is their email address.
The email address is king of information sharing. You can send docs, communicate quickly and stay updated on-the-go thanks to smartphones. You already knew all that, but why is it truly important to your business?
One reason: money.
Each email address you have is worth money to your business, in the form of marketing exposure — usually to the tune of $1 or more per month, per email. If you offer high ticket items, this figure can increase substantially.
But more important than the money is the relationship you can foster with an email address. You have the ability to keep in contact, in an automated fashion, regularly. This regular correspondence keeps your business in the forefront of your client or prospect’s mind, building trust in your brand.
By making habit of collecting e-mail addresses, GoldMine will be able to send individual e-mails, broadcast (automated) e-mails, attach docs and photos and anything that is critical in the communication process between you and your customers.
GoldMine allows for unlimited e-mail address entries under any record and are added after the contact record is created, within the details tab of the active record on the main page.
